Car wash for trucks business plan. Advertising and business expansion

Car wash business plan step by step: important points

Organizing a business like a car wash is not easy. This is due to the complexity of obtaining permits and purchasing equipment, as well as the need to have a sufficiently large start-up capital.

At the same time, it is of interest to individual entrepreneurs due to its relevance in any city, quick payback and high profitability.
How to open a car wash? For the prosperity of a future enterprise, it is appropriate to arm yourself with a business plan, which will help minimize errors in the process of creation and operation, as well as increase profits. Let's figure out how much money you need to have to open a car wash, what you need for this and where to start.

Opening a car wash: important points

Before starting to develop a business plan, it is important for a future entrepreneur to resolve some fundamental issues.

Type of car wash

The most common:

Mobile. Operates on the basis of a vehicle (usually a Gazelle). Thanks to its ease of movement, this sink is suitable for use anywhere.
Portal. Equipped with automated systems. This provides advantages - good throughput and high income. However, the cost of imported equipment is quite high, which is why the payback period increases several times.
Self-service. Involves the procedure being carried out by the owner himself. This kind of car wash is convenient for individual entrepreneurs, as it shifts the responsibility for possible damage to the car to the clients and allows them to save on staff. However, this business requires large investments and is only advisable in large cities.
Manual. Does not require significant injections when opening. Customers' vehicles are serviced by a washer. Water is supplied under pressure using special devices.
Tunnel. It involves passing a car through washing equipment along a conveyor. The installation of this sink is quite expensive.
Dry. Does not involve the use of water. Washing occurs by spraying a special spray (contains surfactants, polymer and silicone oils), which compresses dirt into capsules. They can be cleaned by a washer using microfiber.
Freight. There are very few such car washes in the Russian Federation; their profitability at the entrance to large cities can be very high. The cost of washing one truck is 1000-1500 rubles. But creation requires large premises and non-standard equipment.

Focus either on high productivity with a minimum of services, or on excellent quality along with wide range(tire blackening, engine washing, interior polishing, dry cleaning, etc.).

Room

Should accommodate 2-5 cars. Two boxes are enough to start with. Only the right location can ensure constant utilization of space.

It’s great if you can rent a room near the shopping center parking lot. Potential clients are unlikely to pass by. Places near gas stations, service stations on busy highways, and border posts are also suitable.

Coordination and resolution. One of the most difficult questions.

To obtain permits to open a car wash, you need to carry out an examination of the project in the following authorities:

labor protection service;
nature conservation service;
for firefighters;
at the state examination;
in architecture.

This can be done with patience and time.

Equipment

Represented mainly by foreign brands: Karcher, Carebridge, Comet, Islobal, California Kleindiest, Ceccato, Wedner, WAP, Wesumat. Don't skimp on quality. Cheap options will not last long, and there is a risk of damaging the client’s car. The complete set of necessary equipment will naturally depend on the specifics of the wash.

Make sure to purchase a water recycling system (liquid waste treatment). Without it, you may simply be prohibited from working.

Now that you understand what issues need to be addressed and what expense items should be reflected in the business plan, you can start writing it.

Example of a ready-made business plan

The desire to open your own car wash is quite feasible. To do this, you need to purchase equipment, rent a ready-made box or a plot for its arrangement, and also settle bureaucratic formalities. Purchasing cleaning products and hiring staff are secondary matters. Here is an example of a document that explains all the nuances of organizing a manual contactless car wash with 2 posts.

1. Goals and objectives

The goal of the project is to create a car wash to provide a range of affordable and high-quality services to customers.

The objectives boil down to the fact that the enterprise must provide the owner (founders) and staff with a sustainable income. In the short term (1 year), a return on investment is envisaged. In the medium term (3 years), it is planned to form a 5,000-strong customer base and expand the list and scope of services provided. This will be achieved through an active advertising campaign, a high level of work and good service.

2. Description of the service

Comprehensive services (external car cleaning, trunk cleaning, body polishing, interior dry cleaning, engine washing) will be provided at competitive prices through the use of modern equipment and high-quality chemicals based on direct cooperation with suppliers.

The project is designed for consumers, the majority of whom are individual entrepreneurs and representatives of the middle class.

Opening hours are expected to be from 8 a.m. to 11 p.m. daily. Staff will be deployed in shifts.

3. Market analysis

The steady increase in the number of motorists on the roads throughout Russia provokes an increased demand for vehicle maintenance services. Of course, some of them prefer to wash their cars themselves in their own garage. However, most top managers and entrepreneurs, as well as much busy people, they prefer to entrust the matter to specialists for a fee. This gives reason to consider such a business to be in demand and quite profitable.

In such a business there is a pronounced seasonal factor. In the summer and winter months, the demand for car washing is low, while in the autumn and spring months it is extremely high.

It is worth noting that competition in this sector is high. Today in a large city, car washes can be found literally at every turn. The situation is saved by the fact that there are many types of them. Thanks to differentiation by methods of providing services, their list, categories of consumers, accessibility to certain groups, it is possible to create advantages that will have no analogues in the immediate area. The upward trend in the number of vehicles over the next 10 years will stimulate the demand for professional vehicle washing.

4. Marketing plan

The car wash premises are located near a service station in a residential area. This helps attract a flow of customers. To increase the number of service users, it is planned to implement a loyalty program:

subscriptions for the number of washes (10, 25, 50);
discounts for comprehensive services;
Every 10th wash is half price.

5. Production plan

To fully organize the work process, it is necessary to formalize package of documents:

LLC/IP registration certificate;
registration certificate with the State Tax Inspectorate;
a car wash project coordinated with all services and approved;
lease agreement for premises/land;
water purchase agreement;
contract for connection to electrical networks;
agreement for the disposal of solid waste, used water, dry residue due to washing activities.

Room with an area of 80 m2 (of which 60 m2 for 2 posts, 20 m2 for the remaining premises), as well as a land plot of 80 m2 for opening a car wash is rented. It is planned to carry out some repair work in the amount of $12 thousand:

landscaping – $2.5 thousand;
decoration of the premises - $4 thousand;
water supply/drainage – $5 thousand;
equipment installation – $1 thousand.

Consumables, auto chemicals and equipment will be purchased from official dealers of manufacturers. Initially you need to purchase the following equipment:

AED without heating – 2 pcs./$1636;
auto nozzle – 1 pc./$27;
water vacuum cleaner – 1 pc./$776;
installation kit – 2 pcs./$2214;
membrane filter – 2 pcs./$50;
pressure increase module – 1 pc./$939;
foam nozzle – 2 pcs./ $80;
manual switch “Reverse / Clean” – 2 pcs. / $193;
water purification system – 1 pc./$5105;
fine liquid filter – 2 pcs./$206.

Staff employs 5 people. 4 car wash workers will work in two shifts (salary – $800), a cashier-accountant will work daily (salary – $1 thousand). Total labor costs will be 4.2 thousand $/month.

Required Resources are raised from the personal funds of the owner (founders). Lending as a source of financing is not considered initial stage. Immovable properties are leased for 10 years.

6. Financial plan

The initial investment will be $36.9 thousand, of which: one-time investments – $28.9 thousand, expenses for 1 month of operation – $8 thousand.

Estimated revenue. In normal operation, the daily average load of 1 post is 22 cars. Consequently, the car wash will be able to service 1320 cars monthly (2 x 22 units x 30 days).

An average bill of $10 is accepted as the initial cost of a basic service. Monthly revenue will be: 1,320 x $10 = $13,200. Minus expenses, the profit will be: 13,200 – 8,000 = $5,200. Net profit the average after taxes will be approximately $4,550.

Seasonal factors can cause indicators to deviate from those indicated by 30%. Accordingly, the amount of monthly net profit can fluctuate between $1,150-8,000.

Profitability. The return on investment will occur within 8-10 months. The project's return on investment is high – 38%. In this case, the total profit profitability ratio will be up to 50%, the net profit ratio – up to 45%.

7. Risk analysis.

Risks medium degree may arise due to problems with inspection authorities, equipment breakdown or lack of qualified personnel. Force majeure situations are also possible.

Car wash is a promising area in the provision of transport services. The issue of opening it should be approached thoroughly, because the risk of losing the invested funds (quite a lot) is great.

A business plan is necessary if lending is to be done or investors are involved in the business. In the process of independently writing a business plan, the entrepreneur becomes clear about the schemes and principles of operation of a car wash, which subsequently helps to intelligently manage the project.

Many people are looking to apply their strengths in business, but cannot choose a suitable field of activity. Considering that in our country the number of cars increases every year, very profitable business currently turns out to be a car wash for trucks. Known fact– competition in any area of business is now quite high, this also applies to truck washing. Well, you will have to participate in the fight for customers, reducing the prices of services and increasing their quality compared to competing enterprises. A skillful, well-thought-out pricing policy and conscientious work of the automatic cargo washing staff will enable a businessman to receive consistently high profits and find his own profitable entrepreneurial niche in this business.

Services market analysis

The relevance and demand for truck car washes is beyond doubt - after all, the quality of roads in Russia leaves much to be desired and the weather conditions are mostly damp and rainy. Any car, rapidly wrapping our highways around its wheels, very quickly becomes dirty and loses its appearance. Currently, car washes are widely available everywhere only for passenger cars, and for trucks they are not even available in every city. Although every day dusty trucks covered in road mud come there.

If we analyze the situation in small cities, there are practically no truck washes there. When there are one or two car washes, a queue constantly forms there, people waste their precious time in vain. A little better situation in large cities, regional centers, since there are usually several truck washes there. But given the intensity of the flow of trucks on Russian highways, this number of car washes is clearly insufficient.

As a result, the entrepreneur must obtain an analysis of the market for these services in advance the following information:

optimal enterprise throughput;
time out of a 24-hour period during which the car wash can operate at maximum load;
work schedule that allows you to get the greatest profit;
the most favorable location for business;
categories of vehicles that can be serviced;
How often will the same trucks visit the wash?

If you take into account all these factors and skillfully combine them, then there will be plenty of work. This leads to the conclusion that opening a truck car wash as a business is quite a profitable business, and if you start providing services there at the same time, Additional services, then this profit can be significantly increased.

Documents for opening

When thinking about how to open a truck wash, you should decide on the registration form. There are two forms - LLC and individual entrepreneur. You can also choose one of the forms of taxation - UTII or VAT. Making your choice here is not difficult, given the size of the future business and plans for its expansion over time.

To open your own company and start entrepreneurial activity, you should first do the following:

develop a business plan truck wash by deciding on the number of co-founders; if there are several of them, then you will need to draw up a joint venture agreement;
develop and approve the Charter of the enterprise;
the owner of the institution must agree to the use of his personal address as the legal address of the company being created;
register a business in tax system Russian Federation, by writing an application to open an enterprise and indicating OKVED and an application for obtaining a TIN code;
to form the authorized capital of the enterprise;
pay the state registration fee, which is 800 rubles for an individual entrepreneur and 4,000 rubles for an LLC;
open a bank account;
get a seal, although in the case of an individual entrepreneur it is not required, however, clients trust any documents with a seal more.

If you have small additional funds, it is wiser to entrust the preparation of all permits for opening an automatic truck wash to a person with a legal education who provides similar services to clients. There are also official organizations that provide businessmen legal support opening a business in full format.

Renting premises and land

Not every location will open a truck wash. profitable business. Freight service centers Usually they are located either near large highways, or somewhere on the outskirts of cities, on entry routes. After all, many categories of trucks enter the city at daytime prohibited. While waiting for traffic to open, they could use various services, including washing their car. It turns out that the larger the city, the more intense the cargo flow to it, the more truck drivers can become clients of a truck wash.

It is better to rent a washing room with an adjacent plot of land and then buy it, so that you can then build your own premises, more adapted to the rapidly changing business conditions. The main thing is that the entrance to and exit from the rented plot should be convenient, and its size should be sufficient for the expansion of entrepreneurship in the future.

The room for washing trucks can be of a mobile design; it can be assembled at any site in a few days. Typically, the construction of modular structures does not require expensive foundation pouring, and there is no urgent need to connect various city communications to them. To register modular structures, there is no need to go through complex licensing procedures, and at the same time as the premises, entrepreneurs usually purchase from suppliers the necessary technological equipment for washing trucks. Such offers of ready-made turnkey enterprises modern market plenty.

Car wash equipment

The most important condition for the operation of an enterprise of this profile is a reliable water supply. Given the large size of trucks, the flow and pressure of water in the work area must be high. If this cannot be achieved in the usual way, then you will have to use special pumping stations, which increase the water pressure to the required value in the supply line.

If you have sufficient capital, it is most profitable to buy complete truck wash equipment. This truck wash installation kit usually includes:

technical devices for receiving trucks;
special containers for storing a supply of water sufficient for work during the day;
devices for supplying water under pressure;
devices for manual washing;
ventilation system;
lighting system;
room heating system;
backup power supply in case of power outage.

When cargo washing equipment is supplied as a kit, the manufacturer guarantees its operation for a long time, taking into account the existing reliability and durability, high quality manufacturing. Of particular interest at present are portal washes for trucks. When using this brush device in automatic car washes, dirt removal becomes much more effective, and the truck washing business becomes more profitable.

The most common is the Karcher portal-type washing complex, which significantly reduces the cost of contactless washing and maintains a consistently high quality of services provided. In centers equipped with portal machines, almost perfect cleanliness of vehicles arriving for service is guaranteed.

If the customer wishes, suppliers of portal equipment can additionally equip their complex, giving it special options:

washing rims;
applying foam at an intermediate stage of cleaning;
drying a washed truck in automatic mode.

A good addition to the range of services can be tank washing and wheel washing. These types of work usually do not require separate equipment; difficulties are possible only with the disposal of contaminated water, but the profitable part of the project when they are carried out increases significantly.

Approximate estimate of starting capital

The estimated costs for equipment for washing and cleaning trucks in stationary conditions consist of the following cost items:

air compressor – from 12,000 rubles;
washing vacuum cleaner – from 20,000 rubles;
a high-pressure device that provides heating of the washing liquid - from 80,000 rubles;
equipment supplying water to a high-pressure hose per workplace - from 30,000 rubles.

The total amount required to purchase such equipment is about 150 thousand rubles. If you need equipment for treating waste water or other environmental devices, then costs can increase significantly and amount to about 300 thousand rubles. Renting or purchasing a premises with a plot of land will additionally increase the starting investment. But compared to other, more technologically advanced business projects of our time, these costs are not high and their payback period when organizing a 24-hour truck wash usually takes no more than six months of work. This is a very good indicator in business; now it is not so easy to find a more profitable application of one’s efforts and resources.

Service staff
- - - Similar business ideas:

Today, competition in the car wash business is gaining momentum. Today, there are over 11 thousand car washes operating in the Russian Federation. According to research, 2/3 of the country's car owners, or 22 million people, use car wash services. One domestic car wash accounts for more than 2 thousand cars. Current market saturation is set at 40%. In other words, the market is still ready to accept new players.

This statistics is typical for car washes of passenger vehicles. What about freight? This vehicle also needs maintenance, because many trucks today are stuffed with external advertising and the advertiser will not like it if his advertising is under a thick layer of dirt.

The situation with the number of car washes for trucks is even more meager. In large cities there are only a few such car washes, but in medium and small cities you will not find them at all. It is safe to say that competition as such does not exist. And this despite the fact that the number of trucks in the country is over 5 million units.

Truck car washes can be even more profitable than car washes. This is because the price for washing a regular passenger vehicle is 200-250 rubles, but the minimum price for washing a truck is already 700 rubles, and in some cases 1.5-2 thousand rubles.

How to start a truck car wash business

In the case of a truck wash right choice space becomes even more important than when organizing a car wash for cars. From an economic point of view, the most advantageous location for a truck wash is a road with a large flow of traffic, as well as suburban junctions for trucks.

When organizing a truck car wash, experts advise deciding on what flow the car wash will be designed for and how many vehicles it will serve. You also need to find answers to questions such as:

Peak loading period of the car wash;
Working hours (schedule);
Proposed location of the car wash;
How often will the truck visit the wash;
What types of trucks will be serviced by the car wash.

Types of car washes for trucks

There are two types of car wash for trucks - stationary and mobile. Organizing a mobile car wash is usually cheaper than building a stationary facility.

According to specialists from Amar LLC (St. Petersburg), choosing a mobile car wash for trucks has a number of advantages compared to a stationary one:

The mobile car wash is easy to install and also easy to dismantle;
There is no need to prepare a special site for installing the sink. Any hard surface is suitable for installing a car wash, including asphalt, hard soil and just a flat earthen surface;
A mobile car wash does not require electricity, sewerage or water supply to operate;
To start a mobile car wash, significantly fewer documents are required than when opening a regular car wash.

How much money do you need to purchase a mobile car wash for trucks?

The cost of a turnkey mobile car wash for trucks is 4.5 million rubles. This is a completely autonomous car wash with a full cycle system.

The cost of chemicals and washing filter elements is only 33 thousand rubles per year. Heating costs in winter are approximately 10l. diesel fuel per day or 290 rubles. Washing one car consumes about 3 kW of electricity. The car wash is refilled with 6 m3 of water and during the process of washing vehicles it requires adding water of approximately 1.5 m3 per month. These costs are typical for car washes serving up to 15 trucks per day.

What equipment to choose for a car wash

equipment for receiving freight transport;
recycling water supply system;
equipment for manual washing of trucks;
energy source;
lighting, ventilation and heating;
containers for storing water.

According to the manufacturer, the design of the mobile car wash is highly durable, reliable and precise.

Service staff

To operate a single-station car wash, one car wash worker per shift is sufficient. At shift schedule 2/2 work is enough to hire 2 washers.

How much can you earn by organizing a truck car wash?

The income of a car wash depends on its location. On average, a one-post car wash located on a busy highway serves high season up to 15 trucks per day. With an average cost of service of 700 rubles, daily income is 10,500 rubles, per month - 315,000 rubles. Of this amount, about 25% is the wages of car washers and 6% tax (USN).

Useful tips when organizing a truck car wash

When organizing a car wash business, you should know that obtaining a permit from Rospotrebnadzor can take at least 2 weeks, and processing all documents from several months to six months;
At the start of a business, it is recommended to purchase a single-station sink, and as demand grows, purchase additional modules;
According to SES requirements the distance of the washing complex from residential buildings must be at least 100 meters;
The most profitable location for a car wash is located on major highways of a city or suburb with a daily flow of at least 20 thousand cars;
The most profitable time of year in the car wash business is spring, when there is a lot of dirt and high humidity outside. Least favorable time - summer period, the construction of a car wash during this period will not bring much profit to the entrepreneur;
The busiest washing hours, oddly enough, are from 6 to 9 am.

Based on materials from: mno.spb.ru

Sample brief description project:

Activities: stationary car wash.

Location: you need to indicate where the service is located, the approximate population of the area, and the approximate number of potential clients.

Area: 60 square meters.

Form of ownership: rent.

Schedule: 7:00-21:00, seven days a week.

Documents for car wash

The case should be registered as IP by selecting the code OKVED 74.70.2 – “Cleaning and cleaning of vehicles.” You can start working only by collecting full package permitting documents from government authorities. Certificates and permits for opening a car wash:

Conclusion from the local fire safety service;
Lease agreement and BTI plan for the premises;
Sanitary and epidemiological conclusion. A complete list of requirements and documentation is given in Rospotrebnadzor Order No. 776 dated November 21, 2005 “On sanitary and epidemiological examination of various types of activities”;
The list of establishment services agreed with the State Sanitary and Epidemiological Supervision;
Certificate from the labor protection service;
Permission from the Nature Conservation Service. To obtain this, you will need a developed scheme for the implementation of waste discharge;
Agreements with public utilities: on household waste disposal, disinfection, disinfestation, etc.;
Permission to open an establishment in the selected location from Rospotrebnadzor. Issued based on consideration of all the above documents.

The approximate cost of registration and documentation is $1200.

To launch the project faster in the work, it is worth involving lawyers or special companies involved in the preparation of permits.

Production plan

A business plan for opening a car wash must begin with choosing the location and arrangement of the premises.

Where is it profitable to open a car wash from scratch?

The best places: at the entrance to the city (drivers want to wash their car after a long journey or before a trip), near border and customs posts, next to gas stations, parking lots, and car service stations. As an alternative, a location in a densely populated residential area is suitable. Such a point will serve mainly regular customers. Located near a large shopping center, you can count on visits from owners of expensive cars. There may be less clientele, but the average check is higher.

The establishment must be located at a distance of at least 70 m from residential buildings. Important condition– the service is located near major roads and must have good entry/exit and parking spaces.

Premises requirements

If the rented property has not previously been used as a car wash, you will have to take care of arranging wastewater drainage, because the water consumption at such an enterprise is very high. Ideally, the drain should lead to a central water supply system, otherwise you will have to design a waste pit. Such work costs between $700-800.

We calculate costs based on the fact that we rent a building with an equipped drainage system. Other requirements for the room: waterproofing and thermal insulation, good lighting.

An example of space distribution: the service consists of two boxes (each 4 meters wide, 6 meters long, 3 meters high). These are universal sizes that allow you to equally service cars and trucks. The remaining 12 sq. m – waiting area for clients. The administrator works here. The required area adjacent to the sink is 30-40 square meters. m.

If you rent an almost finished plot with an asphalt entrance and all the necessary communications, the monthly fee will be about $700-800. Approximately $2,500 will be required for cosmetic repairs and additional moisture insulation.

Technical base

Our car wash is focused on manual labor; such equipment is cheaper and pays for itself faster, especially in small towns.

Necessary equipment for a car wash:

High-pressure apparatus with water heating (two pieces) - $1200-1300. It is worth purchasing two devices of different power. One for light pollution (with a capacity of 400-500 l/hour) and one more powerful (800-900 l/hour). Best Producer— Karcher;
Professional vacuum cleaner for dry and wet cleaning (two pieces) - $1000. Elsea, Nilfisk-Alto, Baiyun;
Two foam generators - $650. PROCAR, Karcher, A.E.
Chemical cleaning apparatus - $150. Karcher;
Treatment plant - $1200-1300. AROS, Aqua;
Small equipment (cart for tools and detergents, scrapers and brushes, napkins, rags, dustpans, brushes, gloves, etc.) - $100;
Auto chemicals (car shampoos, windshield washes, glass cleaners, cold and hot wax, polishes) - $150.

The price of a set of washing equipment is around $4,500.

What is needed to set up a waiting area? Administrative desk with telephone and computer, sofa, 4 chairs, coffee table, LCD TV and vending machine with tea and coffee. Or you can offer customers free coffee as a bonus for ordering.

But installing a vending machine will allow you to earn additional money from visitors waiting in line. A used machine from the Necta, VendShop, Saeco brand can be purchased for $1200-1300. Arranging the foyer will require an investment of $2,500.

Services and pricing

We create an approximate price list. Each service varies slightly in price depending on the type of vehicle. Main list:

Full body wash (with foam and drying) – $4.5-5;
Express body wash (dirt removal without drying) – $3-3.5;
Regular cleaning of the interior with a vacuum cleaner, washing glass and door trim – $4-5;
Washing the engine and engine compartment – $5-7;
Washing and cleaning the trunk with a vacuum cleaner – $3-4;
Blackening of bumper and tires – $3-4;
Body polishing – $7.5-9;
Body treatment with liquid wax – $3-3.5;
Washing all windows – $3;
Wheel washing and drying – $1.7-2.3;
Dry cleaning of wheel rims – $2.1-3;
Removing stains from the body (bitumen, insect marks) – $3-4;
Disc polishing – $3-3.5;
Carpet cleaning – $0.8;
Cleaning the interior of fur and animal hair – $2.6-2.8;
Cleaning and conditioning of seats – $2.5-3.3;
Interior dry cleaning – $62-92.

Organizational plan

One worker is required for one vehicle, two workers are required for two posts. The optimal work schedule is every other day. You will need to hire six washers, an administrator, and a cleaner. Accounting is outsourced. The monthly salary fund is around $3200.

Marketing strategy

In addition to a bright sign, you should get a sign with a sign indicating the road to the car wash. It is displayed on the street during the operation of the establishment and does not require approval from the authorities, like outdoor advertising. Its cost is about $60.

You can put up a road sign indicating the direction of travel and the distance to your service. This requires coordination with the traffic police (in particular, justification according to the scheme traffic on the selected site), and the production and installation of a sign costs $150-200.

Sales promotion

To attract new customers and acquire regular ones, you need to develop discounts, offer promotions and discounts. You can offer a service as a gift with the main set (for example, blackening of rubber for orders over $5). Offers like “Every fifth wash as a gift”, “25% discount on all work on the last day of the month”, etc. work well.

In the first days it’s real attract attention with signs like “We are open! 50% discount on car wash!”

A start-up business can receive visitors thanks to gift subscriptions for small services, such as cleaning the trunk, glass, and rugs.

Financial plan

Let's calculate how much it costs to open a car wash and how much you can earn. Compose financial plan necessary taking into account possible unforeseen expenses.

Capital expenditures:

Documentation – $1200;
Repair – $2500;
Rent for three months in advance – $2200;
Purchase of equipment and furniture, appliances – $7,000;
Signboard, investment in advertising – $300;
Unforeseen expenses – $500-700.

In total, a turnkey car wash for 2 stations will cost approximately 14 thousand dollars. Monthly expenses consist of payment utilities, rent, purchase of auto chemicals, salary payments and amount to about $4,500.

Let's decide on profit calculations. Two posts can serve 50-55 cars in a 14-hour working day. The average check is $4.5. The car wash's monthly revenue is approximately $7,000. Additional income A coffee machine will bring you $200-300. Net profit is around $2800.

This detailed description, with minimal costs. The project pays for itself in 7-8 months and begins to generate stable income. It is possible to increase profits by opening an additional post.

Capital investments: 2,400,000 rubles,
Average monthly revenue: 352,000 rubles,
Net profit: 178,00 rubles,
Payback: 14 months!

The article presents a ready-made business plan for opening an autonomous modular car wash. You will find out how much funds are needed to open, the number of personnel, potential income, profitability and payback periods.

1. How to open an autonomous mobile car wash

In Russia, the number of cars increases every year. According to the data information portal API (link) as of January 1, 2012, more than 35 million passenger cars were registered in Russia.

Most car owners treat their cars like living beings, take good care of them, and try to keep them clean. In connection with a car wash it is very profitable and promising business in Russia.

Relatively recently on Russian market car washes, a new direction has emerged: the production of fully autonomous mobile car washes. In this business plan we will try to reveal all the features of the new product.

1.1. Advantages of a mobile car wash

Compared to stationary ones, mobile autonomous car washes have the following advantages:

No foundation construction required
Fast commissioning time
They have everything permits SES, as well as a fire certificate.
There is no need for sewerage, since the module is equipped with equipment for reverse water purification.
There is no need to connect electricity, sewerage, water supply and other infrastructure lines.
Easily dismantled and transported to a new location.

1.2. Car wash location

The issue of choosing a location for a car wash must be approached seriously, since the success of the entire enterprise depends on it.

It would be optimal to place the sink near busy highway(next to a gas station) or near a large shopping center. It is also worth paying attention to the availability of convenient access and egress for transport. If the territory allows, it is worth providing a small parking lot for waiting cars.

As soon as you decide on the location, you need to resolve the issue of renting a plot of land to install a mobile car wash. To do this, you need to contact the administration of the district in which you plan to open a car wash and find out who owns the land.

If the land plot is owned by the state, then the rental price will not be high, but if it is privately owned, then the rental price can be many times higher.

Important point: When installing a mobile car wash, the presence of electrical networks, water supply and sewerage is not required, so this wash is completely autonomous and has the necessary equipment for operation: water is concentrated in containers and transported and transported, and electricity is generated by a diesel generator.

1.3. Necessary equipment for an autonomous car wash

Currently, there are many offers on the market for the sale of autonomous modular car washes, we settled on the offer of the company Aquarius LLC.

Aquarius LLC is a developer and manufacturer of autonomous mobile car washes under the AMAR-1 brand.

A mobile car wash is a modular container-type unit that includes an autonomous power supply (diesel generator), equipment for manual washing, containers for clean and waste water, as well as a water purification system for recycling water supply in a closed cycle.

The washing kit also comes with a complete package of documents necessary for work:

Conclusion of the SES.
Fire report.
Certificate of conformity.
Passport.
Manual

Thus, when purchasing an autonomous modular car wash, you only need to agree on the lease of a plot of land, find personnel and you can start working.

The cost of a module for 2 cars is 2 250 000 rubles

1.4. Staff

To operate a car wash for 2 cars, 4 people are enough. They work in shifts, two every two, for 12 hours. Salary is piecework, 20% of the cost of work, paid daily. All issues related to the purchase of products and administrative issues are the responsibility of the business owner.

2. Financial model

Type of activity: mobile car wash for 2 cars
Location: within the city limits, near a busy road, there is a gas station nearby. The population of the city is 400,000 people.
average cost washing 400 rubles.

2.1. Capital costs for opening a car wash

2.2. Revenue

The activities of the car wash are subject to significant seasonal fluctuations, so revenue growth occurs in March - October, and in the period November-February there is a decrease in revenue.

Revenue per 2 parking spaces located within the city limits and near a busy highway is presented in the table:

	Revenue, rub.












average revenue

2.3. Cost price

Naming of expenditures	Daily consumption	Cost, per unit	Consumption per shift, rub.	Monthly output/30 shifts
Diesel fuel costs (2.4 liters per hour)
Generator maintenance costs
Water replacement costs
Costs for replacing filter cartridges
Consumables (Shampoo, rags, etc.)
other expenses
Total cost

2.4. General expenses

2.5. Profitability calculation

2.6. Payback calculation

The payback period for a modular car wash for 2 cars is 13.4 months.

3. Organizational issues

3.1. Organizational form

To start providing washing services to the public, you must register with the Federal Tax Service. Best suited organizational form Individual entrepreneur. (With this form of activity, the constituent documents and authorized capital not required)

3.2. Tax system

According to Tax Code Russian Federation Car wash activities fall under a simplified taxation system: UTII.

For those regions where UTII does not apply, possible application Simplified taxation system (STS), income minus expenses.

3.3. Accounting

Tax and accounting for a car wash is quite simple and does not take much time; it is not advisable to have an accountant on staff. In this regard, it is best to do all the accounting yourself using the “My Business” online service - this will allow you to save money (you will get full accounting for less than 1,000 rubles per month), as well as your time (the service is fully automated and easy to “control”).

Risk analysis for a mobile car wash business plan

During the implementation of organizational and operational activities, the functioning of the project may be accompanied by a number of negative factors. In general, the threats are given in the analysis of risk factors and opportunities for opening a mobile car wash. To determine the degree of influence of risks and their actual danger to the business, it is necessary to detail the threats through qualitative and quantitative analysis.

Qualitative risk analysis involves an expert assessment of the likelihood of a threat occurring. Quantitative indicators reflect the actual value and the degree of its impact on the main components of the project.

Qualitative risk analysis of the project

Risks are divided into external and internal. Those threats that arise under the influence of general economic influence and are not related to management processes, are called macroenvironmental risks. Those threats that directly depend on business organization, project management, and the actual implementation of the business plan are internal risks.

Table 1. Main external risks of the project

Risk name	Risk assessment
Changes in regulatory and regulatory legislation		Risk can lead to tougher business operating conditions and a decrease in its profitability. Risk compensation occurs at the organizational stage when creating a form of management, ownership and taxation.
Opening in city N with a population of 400 thousand people, activation and dumping of direct competitors		The emergence of new market operators leads to a redistribution of profits (demand may increase slightly, while the number of competitors may increase significantly). The risk is mitigated by creating your own client base, active sales and developing a unique selling proposition (USP). Consumer loyalty should be stimulated through effective programs.
Seasonal decline in sales		The risk does not have clear predictable time boundaries (as in other types of business) and is subject to the influence of weather conditions. The threat of a decrease in average annual income significantly increases the expenditure side of the business (efficiency of production equipment, staff maintenance). The risk is mitigated by the development of a competent marketing strategy, a shift in seasonal emphasis in sales and an effective advertising policy.
Vandalism, natural disasters and force majeure		The risk may result in property damage. Which entails expensive repairs and restoration. The risk is compensated by the insurance service.

As a rule, all external threats are neutralized by a competent organizational component. With proper planning and development of anti-crisis strategies, external risks are only a predictable consequence, which is compensated by prepared measures. There is a much greater danger for business internal risks.

Table 2. Main internal risks of the project

Risk name	Risk assessment	Risk characteristics and response methods
Geomarketing location error		The risk of an error with the placement of a car wash location point has greater degree probabilities and significant consequences. A high-quality geomarketing analysis of the area, traffic flows, infrastructure, etc., which will provide input data for forecasting sales taking into account the density of potential customers, can eliminate the wrong decision.
Low level personnel competencies, turnover, low probability of financial motivation		The risk is due to the low prestige of the profession, which leads to the filling of the labor market with people with low intellectual abilities (or temporary staff). In turn, such personnel have low financial capacity and are insensitive to financial motivation. Low quality of service, irresponsible attitude towards car wash property, and incompetence lead to lost profits. The risk is mitigated by a system of total control and punishment, and strict standardization of the work of ordinary personnel.
Technological risks		The selected technology and assortment may lead to a number of difficulties due to illiterate or inappropriate use of technical capabilities. Failure of the water supply and disposal system and power units will lead to a halt in business processes and direct losses. The risk is mitigated at the organizational stage by the creation of compensating or redundant emergency support systems, at the functional stage by the introduction of a competent service personnel unit (engineer) and the implementation of scheduled maintenance and repair work.

Quantitative Project Risk Analysis

All risks, both internal and external, have as a common negative result a decrease in profits up to the bankruptcy of the project. Lowering probable reasons, real threats a decrease in business profitability can be:

unforeseen technological and technical risks;
opening in city N with a population of 400 thousand people, activation and dumping of direct competitors;
decrease in consumer demand as a consequence:
- geomarketing location errors;
- low quality of service;
- seasonal fluctuations.

The degree of influence of unforeseen technological and technical risks

Calculated based on the average throughput of a car wash. The average period required for emergency troubleshooting is assumed to be 4.5 hours (taking into account the type of equipment: autonomous power supply (diesel generator), pumps, water purification system for closed-loop water supply, etc.).

With an average car wash load of 30 cars/day (see analysis of risk factors and opportunities for opening a mobile car wash), direct losses can amount to:

(30 / 24) * 4.5 = 5,625 washes * 400 rubles = 2,250 rubles (lost revenue) + 12,000 (repair and restoration work with material) + 2,500 (part of organizational expenses, attributable to downtime) = 16,750 rubles - direct losses due to one breakdown, which is about 4.7% of the total monthly income.

As equipment wears out, these costs will increase monthly.

Thus, the possible financial values of risk allow us to consider an increase in staff by 1 unit (equipment operation engineer) as a necessity, which will also reduce compensation costs taking into account the salary of a competent specialist (16.5 thousand / ruble).

Degree of influence of the competitive environment

A relative calculation of the market capacity of city N with a population of 400 thousand people, given in the analysis of risk factors and opportunities for opening a mobile car wash, demonstrates the prevalence of demand over the number of offers (data are given as an example): “with an average washing frequency of 1 time/9 days, turnover one wash can vary within the average maximum of 630 thousand rubles/month with a throughput of 50-55 washes/day.”

Thus, with the overwhelming majority of small manual washes, a large share in the financial capacity is occupied by specialized large washes, which, together with mobile washes and offers at gas stations, constitute a competitive environment. The loss step with a total market share of 1.2% is insignificant.

Decrease in consumer demand due to organizational errors (location, service, lack of seasonal compensation).

The risk is calculated based on average loss indicators and the dependence of demand on additional factors: convenience of location (up to 65%), level of service (up to 48%), promotions and Special offers(up to 22%).

Thus, an error in geolocation can lead to a loss of up to 220 thousand rubles (in comparison, geomarketing analysis costs about 3.5-5 thousand/rub), low quality maintenance - a loss of up to 150 thousand rubles; the absence of seasonal compensation leads to a decrease in average annual indicators by 70 thousand rubles.

On average, the risk threatens losses of up to 70% of profits and is the most significant. This situation requires a detailed analysis of the company’s capabilities, development of marketing and organizational plan, creating a high-quality long-term advertising strategy.

Project risk ranking

The most likely risks are a decrease in demand due to organizational errors and technological risks - these are the most critical threats.

The fundamental point is to determine the location. A mistake in choosing a location can lead to irreparable losses. A low level of service increases the risk of influence from the competitive environment.

The general background of threats for the project is favorable. The market is in the development stage and demand significantly exceeds supply, tending to increase. With a competent organizational approach, the business is promising and allows you to respond very flexibly to the emergence of any risk, for which you should be careful about marketing planning, strict regulation of work and service processes, and active promotion of services.

Editor's note: An interesting option for opening a car wash is purchasing a successful business model; this option has its advantages (the entrepreneur gains already gained experience, a certain set of knowledge, software developments and much more) and disadvantages (you have to pay for the experience in money (royalties, lump-sum payment)). But it’s definitely worth considering buying a franchise as one of the ways to start.

Addition

If you need an extended business plan, check out the offer of BiPlan Conslating. There are 2 download options available on the site: paid and free. Paid version contains everything necessary calculations to receive loans and subsidies. .