How to achieve the construction of a skatepark in your city? How to open a skate park.

What to do, where to go and what to say - if you want a skate park to be built in your city, district, region. You will find answers to these three questions in this small guide.

What to do?

The main task is to unite all interested parties to the maximum and form an “Initiative Group”. Find a leader in this group - a person who is ready to talk with officials and represent all of you. It is very important for the authorities that you are organized and act purposefully. An initiative group can consist of 3-5 people who go to communicate with officials. Before your first trip, try to collect as many signatures as possible in support of the construction of a skate park. Download application form and subscription sheet

Where to go? What should I say?

For those who live in big cities, you need to start with municipal districts (i.e. local governments). MOs, as a rule, have their own small budgets, into which they can fit the construction of a skate park. This is exactly what you are going to achieve!

The first thing you need to do is make an appointment with the head of the Moscow Region or an employee who is responsible for the implementation of sports issues. To do this, call and say: “Good afternoon, you are concerned about the “Initiative Group of Extreme People” and we would like to make an appointment with the head. We are interested in the issue of creating an extreme platform, and we would like to bring information materials about such sites, as well as speak out in support of construction. My name is so-and-so, so-and-so, and I represent such-and-such a district, and so on.

If you were unable to make an appointment by phone, then find out the visiting days (which every official has) and come straight to the appointment. Before you go to your meeting, print out some sample designs you want, photos and other information materials. Don't forget the signature sheets. The group leader should prepare 2-3 topics for discussion and several questions in advance. It is better to write them on a piece of paper and take them with you.

Usually this:
1. We really need a site. What needs to be done to make it possible to build it?
2. What funds can you count on (assuming they exist)?
3. How to ensure that the construction of such a site is included in future budgets (provided that there is no money)?
4. What programs for the development of FIS is your local administration developing, what facilities does it plan to build?

During this meeting, show several photographs, tell what projects are being built in St. Petersburg and Moscow. Tell us that at the end of 2007 Federal agency in Physical Culture and Sports Skateboarding, Rollerblading and BMX are officially recognized as sports. During the meeting, make it clear that it will not be difficult for you to come there 100 more times to get things moving, that you are ready to write letters, etc. Indicate the approximate dimensions of the desired site, bring contacts of organizations that are involved in the construction of skate parks.

Regarding the construction of skate parks, you can contact not only the Moscow Region. District Administrations have departments (sectors) for physical culture and sports, which, regardless of the Moscow Region, implement projects for the construction of FiS facilities. Many cities have a FiS Committee, as well as a Committee on Youth Policy and Interaction with Public Organizations. In some cases, you can turn to a deputy for help (also send him a letter, a signature sheet) or come to an appointment.

For those who live in St. Petersburg, see the list. For everyone else, you need to find out the phone number of your local authorities. The easiest way to do this is on the Internet, or ask your parents. (Example: a request to yandex.ru “Lobnya City Administration”, the 1st link is the official website of the city administration. On it, in the administration section, you can find out the telephone number of the local sports committee, as well as other departments (“youth department” and etc.)). If additional documents (estimates, calculations, price lists) are required to implement your idea, you should contact companies that build such facilities.

ALL NECESSARY DOCUMENTS AND PICTURES OF THE PARKS HERE: http://www.fk-ramps.ru/skate_park_vo_dvore.zip

Discussion on Facebook

Discussion on VKontakte

The business plan evaluates the economic efficiency of the skatepark project and makes financial calculations. In the future it can be used as Commercial offer when negotiating with potential investors or creditors. In developing a business plan, existing risks and possible force majeure circumstances are taken into account, therefore the indicated figures and conclusions are as accurate as possible and reflect indicative facts in the selected sector of activity.

Main characteristics of the project

The project is a plan for the opening and development of a skatepark with a cash flow of 24 months. The main goals set for the enterprise:

1. — creation of a highly profitable organization;
2. - Receiving a profit;
3. — satisfaction of requests.

The nature of the project can be characterized as an enterprise providing entertainment services through the organization of a skatepark.

Details financial plan are set out in the corresponding paragraph, but if we briefly characterize this component of the project, then to finance it it will be necessary to obtain a commercial loan in the amount of 2 million 640 thousand rubles.

Other indicators in relation to the organization and development of a skatepark

1. — the company’s payback period is 2 years;
2. — payback period from the beginning of the park project implementation – 8 months;
3. — total cost project – 2 million 640 thousand rubles;
4. — interest rate on a loan – 16% (in the future this figure may be reduced);
5. — subject to interest payments from the first month of the park’s existence, the total amount of interest accrued for the specified period is from 193 thousand rubles;
6. — the total economic effect from the implementation of the project during the conditional life cycle is 22 million 900 thousand rubles.

The plan for opening and developing the project, all financial aspects, including basic and additional expenses, as well as projected profits are set out in more detail in the relevant sections of the plan.

Skatepark as a type of business

Skatepark is sports facility– training area extreme species sports: skateboard, streetboard, BMX bicycles, scooter or aggressive roller skates. The purpose of this park is for lovers of extreme activities to master tricks and improve their skills.

A well-equipped skatepark that meets existing modern demands should include special figures, including ramps, railings, ramps, steps, pyramids, funboxes, etc.

The main factor in the popularity of skateparks among extreme sports enthusiasts is the lack of properly equipped skating areas. Therefore, such parks will be very popular among parents who are concerned about the safety of their children while practicing one of the extreme sports. It is in well-equipped areas that it is better for beginner rollerbladers and skaters to begin training, while it is convenient for professionals to hone their skills in special areas where they will not disturb ordinary residents.

The Russian entertainment and sports market is experiencing an unprecedented rise today.

Having previously studied its condition, we can name several important factors influencing its development and dynamics

• — strengthening the position of international companies;
• — development of the domestic market;
• — formation of market infrastructure in the country;
• — high growth rates;
• — intensification of competition;
• — increasing interest in sports and active leisure among young people and other age categories.

Today, state skateparks also operate in large cities. Entry to them is usually free, so such organizations are important competitors. However, it should be remembered that free sites They are rarely closed, which is inconvenient in the cold season. In addition, municipal parks usually do not have such modern and high-quality facilities and equipment.

In preparation for opening this type of business, it is necessary to conduct research, calculating the parks operating in the local market and the approximate number of potential customers. Statistics show that on this moment There are more than 1,050 skateparks in the country. With an estimated population of 146.5 million people, for successful business development the number target audience must be at least 1% of general population. According to this principle, the minimum number of potential clients is 710 thousand people or more. According to statistics, nationwide the number of active young people interested in sports and an active lifestyle is much larger. This means that skateparks, given the current social and economic situation, are very relevant and profitable in the long term.

Almost all organizations in the sports industry and active entertainment are experiencing similar difficulties. One of them is the seasonality of business. The founder of a skatepark can find two ways out of this situation. The first is to build an indoor complex with heating and the necessary infrastructure, which will allow the provision of services all year round. The second opportunity is for the winter free space Fill the park with ice by setting up an ice skating rink. By purchasing the necessary equipment and organizing skate rentals, you can achieve high earnings at any time of the year. Another problem inherent to companies whose operation requires large areas is the problem of finding a suitable plot of land or indoor space. At the same time, the problem of seasonality of business remains - like any type of skatepark, it will be the least in demand in summer period, as well as during the winter holidays. This factor must be taken into account when planning a business. The problem can be partially solved by suggesting favorable prices during holidays and vacation months, as well as having thought through a bonus system that is beneficial for clients.

On the other hand, no special licenses or permits are required to open a park for fans of extreme sports. Moreover, compliance with safety regulations, timely improvement of the equipment used technical equipment actually belongs to the category of personal responsibility of the founder and director of the skatepark. All checks and permits required to open a company will be standard for any type of business. First of all, these are permits from the fire and sanitary services.

When opening a skatepark, it is worth considering the possibility of expanding the activity: having initially rented a fairly spacious room or area, in the future, from an ordinary skatepark you can create a full-fledged complex for extreme sports.

Most modern skateparks have the following format:

Stages of opening a skatepark

All work on organizing a park for skaters can be divided into several main stages:

• — preparation and study of the selected market sector, assessment of competitive companies, their offers and pricing policies;
• - registration of an enterprise in tax service;
• — rent of a plot;
• — equipment of the park, purchase of necessary equipment;
• - hiring;
• — promotion, advertising;
• - start of the park's operation.

In more detail the stages of creation and development of a skatepark in relation to deadline at 24 months can be given as follows:

Before you begin directly starting work, be sure to start registering and preparing documents established by current legislative acts.

The main condition for opening any business entity will be registration of one of the possible organizational forms. For organizing sports or entertainment purposes the best option will be a legal entity, usually an LLC.

The creation of an LLC involves the preparation of a number of documents and the provision of such information about the future organization

1. — personal data of all founders;
2. — official name of the company;
3. — legal address of the enterprise (this may be the address of the immediate location of the organization and even the place of residence of the founder);
4. - a company seal, which is specially ordered - the full name of the company and, if available, its logo should be clearly visible on the print.

To register an LLC, the founder fills out an application in the prescribed form and submits a package of documents

• — copies of passports and TIN of all founders;
• — charter of the enterprise;
• — decision to establish an LLC;
• — decision to appoint the head of the LLC;
• - receipt of payment of state duty.

Required condition for registration legal entity– contribution of authorized capital in the amount of 10 thousand rubles. The period for registering a company from the moment of submitting documents is about 2 – 3 weeks.

Creation and equipment of a skatepark

An important condition for creating a successful park can be considered the correct choice of location for the organization. If the founder does not have significant financial resources, you can rent a skating rink or stadium. A better option would be to purchase a suitable piece of land as your own, which would protect businesses from having to close or relocate if the lease agreement is terminated. Geographically, the park should be located within the city or in close proximity to locality with convenient access and good transport links.

The space for a skatepark must have an area of ​​400 sq.m or more. If you equip a covered and heated room, this will be an additional advantage during the cold season. It is also necessary to pay attention to the infrastructure of the park - it will be in great demand if, in addition to areas for exercise, changing rooms, a shower room, a storage room for visitors’ belongings and medical office. You will also need a sports equipment rental point, where visitors can use boards, rollers or protective elements.

The construction of ramps and other specialized structures should be entrusted to professional teams who have the appropriate skills in creating structures intended for extreme sports. Ordering equipment for skaters, boarders and rollers should be done from specialized companies that manufacture such structures. You should first consult with experienced amateurs or professionals about what structures and in what quantities should be purchased for the park. And the issue of visitor safety should be clarified with the regional committee on youth policy, physical culture and sports. This structure developed and published special safety standards ().

Active sports require opening a small point where visitors can refresh themselves after exercise. If financial possibilities allow, it is preferable to open a small cafe in the park, which will be located in a closed heated room. You can enter into an agreement with any catering outlet that can be opened on the territory of the skatepark on mutually beneficial terms.

A rental point for skates, boards and rollers is also desirable - visitors will be happy to try new types of activities and rent equipment. Introduction like this additional service will cost the business founder inexpensively, and within a few months the investment will pay off.

The list of basic equipment that needs to be purchased to start operating a skatepark includes

• - roller Skates;
• - skateboards;
• — roller sneakers;
• — protection complexes – gloves and knee pads;
• — skate helmets;
• — ramps;
• — fanboxes;
• — acceleration slides are flat;
• - cone for marking.

All equipment and equipment must meet existing quality and safety requirements.

The skatepark must be equipped with equipment to provide musical accompaniment for skaters. The employees themselves, for example, the manager or administrator, will be able to select a suitable repertoire. High-quality equipment of the park plays an important role in the development competitive advantage on the market, so the equipment must be new, reliable and meet all existing standards.

Properly equipped, in accordance with existing standards skatepark - on video:

Marketing campaign, personnel, advertising and promotion

The size of the skatepark staff will depend on its scale and the variety of services provided. If the functions of the manager will be performed by the founder of the business (he can also do accounting), an administrator, a cashier and an instructor will be needed. It is advisable that the team also include a physician, since extreme sports are associated with a high level of injury.

Park employees, with the exception of accountants, doctors and other specialized professions, do not necessarily have to have special education. Administrators and even trainers can learn everything on the job.

The marketing strategy should be based on information regarding the general state of the market - how much demand there is for skateparks and similar facilities and how developed this sector of activity is. After a preliminary study, we can conclude that there is practically no competition in this area, so the founder of the park is in a very advantageous position. One of the reasons for this state of the industry was the crisis that began in 2014. Many enterprises in the entertainment and sports sectors then ceased to exist, and only in the last 2 years has the industry begun to rise. This is partly due to improvements financial situation citizens, partly by popularization healthy image life and active entertainment at the state level.

It is thanks to the presence state support It makes sense to try to get financial or informational assistance from municipal authorities. For example, by submitting a properly thought out and calculated business plan to State Committee according to youth policy, you can count on certain benefits and assistance in popularization. For example, you can achieve regular competitions in skateboarding or other sports on your territory, which will attract a large number of potential customers. An additional factor in increasing the popularity of the skatepark will be the organization of demonstration performances on a paid or free basis.

Faster and effective promotion skatepark zoning and expansion of offerings will serve. Thus, by opening additional retail or entertainment outlets, you can attract and retain more visitors and increase your profit level.

The marketing plan includes an analysis of the skatepark's target audience. The bulk of potential clients will be under the age group of 25 years. Most of them are teenagers and young men of school and college age who are interested in extreme entertainment. Therefore, when advertising a new organization, it is worth taking this feature into account. Thus, the most effective advertising method would be to place advertisements on thematic forums and websites, and create pages on social networks dedicated to extreme sports. It is mandatory to create your own website and groups on social networks popular among young people.

Because most of The target audience is young people of school and student age; it is worth placing advertisements for the skatepark in all educational institutions of the city. Additionally, you can report the opening of a new facility in the press, for example, in a city newspaper or specialized publications dedicated to an active lifestyle. Outdoor advertising also works well - distributing leaflets and business cards near educational institutions, posting advertisements and posters in sporting goods and youth clothing stores. The so-called word of mouth is also effective among young people - information about a well-equipped area for extreme sports and attractive prices quickly spreads among teenagers.

Financial calculations

Based on existing industry offers and pricing features, approximate prices for skatepark services are determined:

Taking into account the financial capabilities of representatives of the park’s target audience and current market prices, it is recommended not to increase the limit for a single visit to the park to more than 200 rubles.

If you sum up the financial result by calculating the funds required to open a skatepark, the minimum investment amount will be from 450 to 550 thousand rubles. With a good location and high visitor activity, as well as the absence of serious force majeure factors, the enterprise will pay for itself by the end of the first year of operation. In subsequent years, provided that the park's development dynamics are maintained, the organization will become highly profitable.

The issue of financing the opening of the park will become one of the important issues. If the park creator has sufficient financial savings, he can contribute his own funds to start the business. But in most cases, they resort to obtaining a commercial loan, which is issued by banks based on the presented business plan. Other sources of financing are also possible, for example, attracting private investors or receiving government grants.

When drawing up an approximate sales plan for a future enterprise, several factors should be taken into account:

• — analysis of consumer demand for skatepark services;
• — market analysis for the provision of relevant services;
• — general conclusions about the state of the market as a whole.

When drawing up a program for the implementation of skatepark services, the lowest threshold of profitability is taken into account, in addition, all existing risks are taken into account. Taking into account these features and the factors already considered, a plan for the volume of provision of services for the billing period is drawn up:

If existing trends in the market (annual growth in market volumes of 1.5 - 14%) are maintained, the growth in sales volumes will reach 24 million rubles per year or more.

An important component of the financial plan will be the expenditure part of the project. The costs for the first year are outlined in the table:

Thus, depending on the scale of activity and the range of services offered, the total costs at the start of the enterprise and in the process of its development during the first year will be between 11 and 12 million rubles. It is worth considering that when the volume of offers expands, starting an enterprise will also be more expensive. At the same time, the company’s return on investment will be significantly higher.

Regardless of the chosen format entrepreneurial activity and forms of taxation, payment of taxes will include a mandatory minimum:

The financial year usually begins in January, and it is from this month that every reporting period. If there are grounds determined by law, an entrepreneur, when registering an LLC, can immediately switch to a simplified taxation system. This will allow you to pay only 6% of the income the company receives, in addition to submitting a minimum package of reporting documentation.

Skatepark can be considered a popular, highly profitable and promising directions business in the field of sports and entertainment. Improving the state of the economy, raising the standard of living of the population and popularizing active image lives were positive factors for opening a skatepark. The success of a new enterprise is facilitated by low level competition in this market segment. Therefore, despite high level investment, this type of business promises to be profitable and profitable. At the same time, to achieve success, the manager and all staff must work selflessly to improve the quality of service and attract the maximum number of new clients, as well as retain existing ones.

The video shows the main stages of developing a skate park:

Attachments: from 300,000 rubles

Payback: from 3 months

Skateboarding is one of the most common types of street sports and entertainment among Russian youth. Opening a skate park can be a great business for interested people. Let's look at it in more detail.

Business concept

The main consumer in this case is young people who like to spend free time for boarding.

There are two types of skate decks: wooden and concrete. They can also be divided into open and indoor. But it is advisable to immediately exclude open ones, since in the country’s climate this is not advisable.

So, let's look at wooden platforms. A huge plus is the cost; they will cost much less, but will not last long. Skating involves constant impacts, falls and increased stress on the surface. It is precisely because of this that the most profitable business There will be a skate park with concrete platforms.

What will be required for implementation?

First of all for proper organization this kind of business you need a good place. You can rent a large site for at least 60,000 rubles per month. Of course, prices depend directly on the region, but in any city you need to pay attention to transport connections and distance from the center. The skate park may be located in a residential area, but it must be accessible by regular transport. It’s even better if a university or school is located nearby.

Repairs are also necessary if the premises are not in perfect condition. To create a good skate area you will need a smooth floor covering, good sound insulation and ventilation.

Step-by-step instructions for starting

1. Registration of a legal entity is necessary to ensure that your business is completely legal. To do this, you need to collect a package of documents and contact the nearest tax authority. Within a few weeks you will become an individual entrepreneur or LLC.
2. Selection and renovation of premises. It is better to consult with specialists who ride skateboards themselves. They will tell you which areas are best to consider. Selection and renovation of the site will take at least a month.
3. Creation of curbs and ramps. This stage is key, since it determines how many and how often clients will come to you. Again, it is best to consult with skateboarders to create the optimal park layout.
4. Team formation. First you will need a cashier and a security guard. The requirements for them are not so stringent, so you can offer an average salary.
5. Opening. Run a promotion on opening day - this will attract customers.

Financial calculations

Start-up capital

Let's consider how much money will be needed to initially open your own skate park:

• rent of a site for a skate park – 100,000 rubles;
• repairs – 30,000 rubles;
• equipment for skateboarding – 150,000 rubles;
• registration of individual entrepreneur – 20,000 rubles.

In total, it turns out that the starting capital will be about 300,000 rubles.

Monthly expenses

Every month you will have to pay money for:

• utility bills - about 10,000 rubles;
• rental of premises - 100,000 rubles;
• employee salary – 60,000 rubles;
• cosmetic repairs – 3,000 rubles.

Thus, the amount will be 173,000 rubles.

Profit

The average cost of a visit per hour is 500 rubles. It is also necessary to issue subscriptions for a month, three months and a year, for 12, 24 and 60 visits. The cost of such subscriptions is determined based on the average market offer.

Provided that at least 20 people visit the skate park every hour for an hour, the monthly profit will be 300,000-173,000=123,000 rubles.

Payback

Based on the data presented above, we can conclude that the payback is quite fast. You can fully recoup your investment within 4-5 months.

Risks and disadvantages of business

The main risks are injuries and lack of clients. In order to secure the enterprise, it is also necessary to hire a medical employee. It is recommended that you prepare a document that states that the skate park is not responsible for injuries.

Conclusion

Opening a skate park makes sense in large cities. Especially if the director of the future company himself understands the specifics and can do without additional consultations. The right approach will allow you to make a profit in the shortest possible time.

We constantly hear requests from all over the country. Today we will try to answer your frequently asked questions, so We have prepared instructions for action for enterprising extreme sports enthusiasts. What to do, where to go and what to say if you want a skate park built or renovated in your city? First, it’s worth understanding how the construction of extreme infrastructure usually occurs in our country.

DC-Russia team at the opening of the first concrete skatepark in St. Petersburg

Most frequently asked question:
« How do we get a skate park built?»

95% of skateparks in Russia were built under the state order program. The remaining interest comes from private investors or DIY projects. A federal project was launched in 2017 “Formation of a comfortable urban environment”.

More than half of all skateparks in 2017 were built under this program. Despite the success of the project, there is an acute shortage of skate parks in our cities. Most of them are in a worn-out condition; the sites require repairs or comprehensive reconstruction. Special places for extreme sports enthusiasts to train is an important attribute modern city and a necessary, sought-after component of a comfortable urban environment. It's time to voice the infrastructure needs of the extreme community!

Concrete skatepark near the new FC Krasnodar stadium

Main condition Federal project- direct participation of citizens in the selection of improvement objects. You should know that local residents can initiate the creation or reconstruction of an improvement project and participate in the design and all subsequent actions related to the implementation of the project!

Grand opening of a frame skatepark in Pervomaisk, Nizhny Novgorod region.

“It is recommended to pay special attention to the process of involving schoolchildren and students. This contributes to the formation of a positive attitude of young people towards their own city, and through school and preschool students educational institutions Adults can be involved in the discussion.”
Ministry of Construction of Russia

Civil initiative- This effective method achieving socially significant goals. The collective will of citizens is an obvious way to prove the need to build a skatepark in your city! Thus, you have the opportunity to attract the attention of officials to the problem of lack of infrastructure.

Governor of the Leningrad Region A.Yu. Drozdenko opens a skatepark in Annino.

You won't believe it, but city leaders are waiting for your initiatives.
Where do we start?

Stage 1. Collective initiative

The task is to unite citizens interested in the construction of a skatepark and form an initiative group. The initiators of construction can be users of the improvement project and city residents who sympathize with the problem. We recommend starting by creating a community of like-minded people on VK. You should discuss the possible location of the skate area, select successful examples completed projects in other cities and decide which ones will suit you best.

Has your city ever had a skatepark?

It is very important to choose a convenient location for your future improvement project. Skate areas are usually located in city parks, embankments or public gardens. This is due to the availability of infrastructure and affects the success of the skatepark as a public space. To build a decent project you will need about 1000m2.

Comfortable urban environment in the capital's Altufevsky Park.

There's a skatepark, but it's falling apart?

It is necessary to photograph all damage to equipment and defects in the asphalt/concrete surface of the site.

Skatepark in Orenburg

At the first stage, it is important to understand what initial data is available from previous initiatives. It happens that your older comrades have been “attacking” the reception office of the head of the city for several years now with a request to build a skatepark. Very often, individual initiatives do not receive the proper response from officials. Another thing is hundreds of teenagers who need special place for self-realization! Availability of a platform for dialogue in social network will allow you to coordinate the actions of the team and conduct conversations with officials on behalf of the initiative community.

Stage 2. Tell us about your initiative

Once you have gathered a stable community of like-minded people and selected successful examples of skateparks in other cities, we recommend creating a petition on the website change.org ! Online voting is a full-fledged tool for choosing an improvement project, so we recommend that you pay attention to disseminating information about your initiative. Write to your friends and ask them to repost your petition! The higher the audience reach, the more support for the initiative you will receive in the early stages.

It is worth considering that initiative construction of youth infrastructure - this is an informational occasion on an urban scale. At this stage it is important to attract attention interested "opinion leaders". With the help of a clearly formulated initiative, you can easily get in touch with journalists from city publications, bloggers, deputies of the municipal assembly or other political figures.

Stage 3. Active actions

The federal program “Formation of a comfortable urban environment” involves various methods of interaction with city residents. City administrations conduct surveys, focus groups, seminars, workshops and forums in order to determine the task of improvement, but you can significantly speed up the process! Your initiative group can use signature collection method. This is an effective way to prove the relevance of a future project. You will need