How to promote yourself as a beginning musician. Interview with promoter Ekaterina Pavlova

Not much literature has been written on this topic, so I hope that I can help new PR professionals.

To help all beginners there are also trainings by A. Levitas. He has a whole course on this topic - "Guerrilla self-PR. How to become a brand." Very interesting - I recommend it, I enjoyed visiting it myself.

These are the points that I want to note - all from our practice.

1 - get your manager to talk.
Talk anywhere and everywhere.

He must speak to students in various business clubs and communities.
Yes, it’s quite tedious, most often you will have to speak in front of the same comrades who have been “learning” to be entrepreneurs for 10 years already...
But this is a good experience in public speaking, and also, undoubtedly, an opportunity to express yourself, your ideas, and interesting endeavors.

He must give comments to the media, for press releases, articles, appear on TV - give his expert opinion.

2 - think about a memorable image.

The head of a company is its face, its main image, unless the company has the goal of deliberately hiding its leader by placing the main emphasis on the product or service. But we are now talking about the option when you include personal PR in your scope.

This means that the appearance, the image should:

a) be carefully thought out and drawn, described by a PR specialist;
b) do not contradict the ideas and values ​​of the company that the person heads.

The more memorable and interesting, the new the image, the better: original touches, habits, an interesting hobby, a heroic biography, extreme accessories, its own legend, etc.

3 - teach your manager to give comments on TV and give interviews.

Send your manager to courses in public speaking, theater arts, speech and movement, etc.
Rehearse your answers, torment him more often with your interviews - accustom him to media involvement in the process!

In my practice, I conducted more than 100 interviews with my manager and company employees over 3 years of work, for example, at the Belousov Group - that’s for sure. In life - more than 500 or more)

4 - make a list of books to read.

Each leader must have a pool, a list of what he:

a) read - more than 1000 books, at least;
b) reads;
c) recommends reading to everyone around you.

These books should develop the brain and soul.

5 - force the manager to blog and write.

Mandatory, even if the manager had a “3”.
You must have your own mouthpiece for ideas!
This could be your own blog, your own website, your own magazine, your own section, etc.

6 - force your manager to learn how to formulate a task.

This is something you definitely need to work on! And don’t tell me that what right do you, a PR specialist, have to teach your boss!

It is necessary and important to make it clear to your manager that until he specifically begins to sit down with you, at a frequency determined by both of you, to TALK about exactly what, what results he wants to achieve in PR for his company and his personality, you will not be able to understand each other.

We always called it “Checking the course.” You need to “check the course” often, in the form that is convenient for you - a conversation, a meeting, summing up the work done, etc.

7 - make a list of competitions, awards, interesting projects in which your manager should take part.

A leader must have awards, which means he must be promoted to people as an expert and guru.
The PR specialist draws up a plan for the whole year for all the awards and competitions in which the manager will take part - and into battle.

Here are my 7 golden rules for executive PR.

The path to fame is tortuous and thorny, but... not for everyone. There are times when, by the will of fate, a person becomes famous in just a few hours, without making any effort. Now, thanks to social networks, the number of such lucky ones is constantly growing.

English student Danika met a handsome young builder on one of the streets of Amsterdam. The girl is interested in photography, so she asked the boy for permission to photograph him. He kindly agreed. Danika posted the resulting photos on her Instagram page, and they immediately gained a huge number of likes.

Internet users became interested in the handsome young man and found his account. Now Nicky Libert (that’s the name of the lucky builder) already has more than 36,000 subscribers, he is invited to various shows, and a famous modeling agency has offered him a contract. In a few days he became a celebrity! In his account, the young man wrote:

“What an incredible week this has been! Suddenly everything has changed, and you need to get used to it.”

Luck also smiled on 18-year-old tea seller from Pakistan, Arshad Khan. Journalist Jia Ali photographed a handsome blue-eyed young man at work and posted the picture on her Instagram.

The photo received more than 30 thousand likes, and the Pakistani clothing brand Fitin signed a contract with Arshad. Internet users have dubbed Arshad the "hot tea seller". Arshad himself wants to gain a foothold in the modeling business and earn money not only for his family, but also for needy Pakistani children.

“I want to help children who cannot get a decent education, so I will build schools”

12-year-old Australian William Franklin Miller has been named the most handsome boy in the world.

It all started when some Japanese schoolgirl posted his photo on her account. After that, all of Japan went crazy over William's beauty. His photos have been liked countless times, and his Instagram account has over 100 thousand followers. They began to interview the rising star and recognized him as the most handsome boy on the planet. William now works with famous modeling agencies, and recently he starred in a joint photo shoot with young model Jade Weber.

Very beautiful 17-year-old Cindy Kimberly from Spain studied at college and worked as a nanny, earning $4 an hour. The girl had a fairly popular Instagram account. But his popularity skyrocketed when Justin Bieber saw Cindy’s photo and posted it on his page.

“Find her for me!” - he begged his subscribers. What won't you do for an idol? Soon, all of Cindy’s ins and outs became known: even facts surfaced that she had been brought to administrative responsibility several times for drinking alcohol in public places. Fame fell on the girl like a snowball. Thanks to Justin's advertising, her number of subscribers reached 1.8 million.

“After Justin came into my life, it changed for the better.”

The girl left her job as a nanny and became a model; fortunately, offers from agencies were not long in coming.

True, things didn’t work out with Bieber: this womanizer quickly forgot about the beautiful Cindy.

24-year-old criminal Sarah Seawright became famous thanks to her mugshot that ended up on the Internet.

Sarah was arrested in April 2016 for failing to appear in court on charges of careless driving and driving without insurance. But this is not the girl’s most serious crime. She had previously been convicted of armed robbery. In 2012, Sarah invited her friend to take a ride in her car. The girl’s accomplice was already waiting for him in the car, who hit the man on the head with the butt of a pistol and took $380 from him. For her participation in this crime, Sarah was sentenced to 5 years probation.

When the photo of the criminal hit the Internet, it instantly went viral and spread across social networks. Users admired Sarina's beauty:

"Oh my God! I fell in love! Marry me and we will do illegal things together!”

“I don’t commit crimes because my mugshot won’t be that perfect.”

Now Sarah is free and enjoying the fame that has befallen her.

Californian Jeremy Meeks is another criminal who became famous thanks to his mugshot. In the summer of 2015, a 30-year-old man was detained for possession of weapons and ammunition. His photo was posted on the police department's official Facebook page and immediately became incredibly popular. The girls were amazed by the beauty and brutality of the criminal.

Jeremy was sentenced to 27 months in prison, and while he served his sentence, his fan base grew exponentially. The “sexiest criminal on the planet” now has fan pages. His fans argued that he belonged on the podium, not in a prison cell.

One of the modeling agencies became interested in the criminal, and he got his own agent. While waiting for his release, Jeremy worked hard and worked out his muscles. He was released early in the spring of 2016, and he immediately set to work with enthusiasm.

Photos of Oksana Neveselaya were published by such major world tabloids as The Sun and Daily Mail, calling the girl “the hottest maths teacher.” Oksana owes her popularity to the confusion that arose around the viral video.

It all started when a video appeared on the Internet in which a beautiful young teacher with blond hair was writing formulas on the board.

The video quickly went viral. Internet users tried to find the teacher on Instagram, but it is difficult to do so; in the video she is standing sideways, and it is not possible to thoroughly see her facial features. Then someone found the account of Oksana Neveselaya, who was quite similar to the heroine of the video, and distributed a link to it in the comments under the video. Oksana was immediately inundated with compliments and requests to “bring up her math skills,” and photographs from the account of the “hottest teacher” and articles about her appeared in major online publications.

The girl herself was puzzled by this situation.

“I said many times that it’s not me. But with the growing number of comments, it was pointless to do this.”

In fact, Oksana is not a teacher. She is only 17 years old and just finished school last year. Now the girl is not studying anywhere, but travels the world, enjoys life and continues to post photos on Instagram, where she already has more than 600 thousand subscribers.

Irwin Randle is 54 years old. He is an elementary school teacher from Houston, Texas. The man tries to keep up with fashion and dresses like a youth: skinny jeans, tight T-shirts, denim breeches, etc.

One day, Irwin opened an account on Instagram, where he began posting his selfies and photos from everyday life. More than 140 thousand subscribers have subscribed to the fashionable gentleman’s account. Randle has been given the titles "Instagram's Hottest Grandpa" and "Mr. Steal Your Granny." And indeed, despite his advanced age, the man looks very stylish and is in great shape.

Randle himself did not expect his photographs to cause such a stir.

“At first I was dumbfounded, now I’m just perplexed. I always dress like this."

Now Randle is a frequent guest on various television shows. He continues to delight his subscribers with stylish looks, regularly visits the gym and enjoys babysitting his two grandchildren.

Italian Pietro Boselli taught mathematics at University College London. One day, out of curiosity, his student decided to look for information about his teacher on the Internet and came across stunning facts. It turns out that Boselli, a serious young man with a scientific degree, was a former model! A curious student found photographs of his teacher, where he showed off a perfectly toned torso. The guy published one of these pictures on his Instagram, accompanied by the caption:

“That feeling when you realize that your math teacher is a top model”

Having revealed the secret of the young lecturer, other students also began to photograph him and post them on social networks. They became a real sensation!

Pietro was admired by people from all over the world. 1.5 million users have subscribed to his Instagram account. And there is something to see there: Boselli constantly pleases the eyes of subscribers (and especially female subscribers) with her selfies and photographs. The man is in excellent physical shape, he regularly exercises and looks impeccable.

At first, Boselli was not happy about the fame that befell him.

"I was ashamed. It seemed that people from the academic environment would not approve of all this ... "

However, Pietro soon decided to “shake off the old days.” He abandoned his scientific career and signed a contract with a modeling agency.

When Evan Antin, a Los Angeles-based exotic animal veterinarian, created his Instagram account, he just wanted to tell people a little about his work and didn't think he'd be the object of much attention and admiration.

Photos of a seductive veterinarian with his four-legged patients have excited the fair half of the Internet. Of course, such men don’t lie on the road! Handsome, educated, kind and brave: he is not afraid to pick up even poisonous snakes!

The girls shower Evan with numerous comments and compliments. With such looks, he could become a supermodel. But the young man is in no hurry to part with his favorite job. He travels a lot to save endangered species. And after traveling, “the hottest Aibolit” hurries home, where the lizard Matilda, the dog Henry, the cat Willie, exotic fish and, what is especially sad for his fans, his fiancee Natalie are waiting for him.

The other day I spoke with a very advanced person who told me the main secret of the universe. The mystery concerns many aspects of the world order, including what the correct advancement of the individual is. The essence of the secret is that according to the “cosmic law”, a person who has an idea has the legal right from the point of view of the Universe to involve anyone who does not have an idea in its implementation.

It turns out that from the point of view of the Universe, for a person with an idea, all unidealized people are material. The law was known to me before, but only in other words and in the context of noomarketing. Either a person has an idea, broadcasts it, thereby creating a funnel and drawing other people into it. Either a person does not have an idea and thereby gets involved in a funnel created by others.

From the point of view of “cosmic law,” a person is higher in the universal hierarchy, the more advanced ideas he deals with. An idea attracts an idea, which means that only people who, at the core of their personality, have the most developed ideas can gain access to advanced ideas. Accordingly, personal advancement is, first of all, the development of one’s basic idea.

Effective personal promotion

Personal promotion, which involves promoting a person as material for others, is essentially not that. We can say that this is the promotion of the human body, its form, and not its idea. Personality is, first of all, the idea of ​​a person, and secondly the body in which the idea is embodied. By promoting your body, you are not promoting your personality, but selling your body to others as material.

This is how the Universe works, that everyone needs a person who offers valuable ideas and the possibility of their implementation.

Correct personal advancement is, first of all, building up your basic idea in order to capture the most advanced, and therefore the most valuable ideas and then engage in their implementation. This is how the Universe works, that everyone needs a person who offers valuable ideas and the possibility of their implementation. The more valuable ideas a person offers, the higher the demand for him as an individual.

When you offer advanced ideas and ways to implement them, then demand is created for your personality, not for your body. The first thing you need to do to promote a person, not a body, is to understand your idea. Understanding your idea is the most difficult stage in personal advancement. Many people are afraid to see themselves, so they don’t even try to find out their basic idea. Personal promotion is not available to such people.

Preparing for Personal Promotion

Personal advancement is only available to brave people. If you are one of those people, if you are not afraid to see yourself, if you want to understand who you are and what you live for, if you want to attract and implement an advanced idea, then you need to acquire a personality legram, use it to define your idea and upgrade it. It is important to define the idea of ​​personality as accurately as possible and to develop it as deeply as possible.

It would be more accurate to say that you look at the world through the eyes of your personality, not your body.

After you define your idea and develop it, you will look at the world through the eyes of this idea and see a lot of interesting things. It would be more accurate to say that you look at the world through the eyes of your personality, not your body. You will understand who you are and why you live. It will become clear whether you are living correctly. It will also become clear what ideas you can pick up and offer to other people.

Once you realize your idea, hundreds of ideas that match your personality will begin to come to you, you will attract them like a magnet. You will need to choose one, the most interesting one, formulate it and improve it. After this, you will be ready to carry out personal advancement aimed at taking a high place in the universal hierarchy.

Personality promotion algorithm

Until you have an idea, you can promote the body, but not the personality, and this is logical, because from the point of view of cosmic law, you have nothing but the body. When you have an idea, then real personal advancement is already available to you. This could be an idea for a product or service, or an idea for a social structure, or an idea that can be used to develop a company, a city, a country, a region, or even the whole world.

It is obvious that promoting the personality, not the body, is a jewelry job

You can only promote a clearly formed idea. A poorly formed idea is unable to spread. The promotion process itself is simple - the idea needs to be broadcast to people. The idea hits them, they will want to implement it, they will need the corresponding goods and services and you, as the person who has them. People will need you not at the body level, but as a person.

It is obvious that promoting the personality, not the body, is a jewelry job. A step to the right, a step to the left, and it turns out to be very expensive and ineffective, or there will be no result at all. To make it cheap and effective, you need to turn to professionals who are well versed in all the nuances. Need professional help? Do you want to rise as high as possible in the universal hierarchy?

Hello, dear Yana! Have a good mood and have a great day!

I already wrote to you once. The topic concerned personal life and the advice that you and your audience gave helped me a lot then.
Now the question concerns career. For me, you are one of the best examples of how you can achieve success in what you love most. And not only to achieve, but also to be able to provide yourself with what you love.

I am a creative person, with a creative profession and a lot of talents, as others say. But every year my work (I am an architect) becomes for me not a means of earning money, but a headache. Of course, the situation in our country does its job to some extent. But my main problem is not being able to offer my services correctly.
I studied well and achieved some success during my work. But then she completely faded into the background. I tried to advertise, advertise, participate in various competitions, just tell everyone around who I am and what I do. But everything is in vain. Everyone looks, praises and that’s the end.
Although some of my friends have long been able to get to the top with the same level as me.
I remember that you discussed this topic more than once. And they said that even three people out of 1000 who paid attention to you is already a success. And that “promoting” yourself is not at all easy.

Now the ideas in my head have practically dried up. I'm on the verge of despair. I tried to give up everything and do something mundane, but it turns out a hundred times worse for me than drawing and sketching.

I would formulate my question like this: “how to promote yourself?” I really need your opinion on this matter. And the opinion of readers is also needed. I understand that there is no one recipe for everyone. But nevertheless, I think that the question is relevant not only for me.

Thank you in advance!
You cannot publish a letter anonymously.
--
Sincerely!
I.

Hello!

In fact, if you seriously delve into the Internet, you will quickly discover that all the methods of “how to promote yourself” have already been described a hundred times. At some point you begin to encounter repetitions and different variations of the same thing.
It turns out that “everything has already been invented” on the one hand. On the other hand, some people do well, others do worse - and it’s hard to understand why.
When people come to different coaches with such a question, they also go through the obvious options.

Some people do everything right, they just do too little. In very many cases, 1% really “shoots”. With many products, for example, on my LiveJournal, readers who see an advertisement make a purchase at 0.1%! Sometimes some advertising campaign manages to achieve 10% - this is very cool. And there are also situations when people make an offer somewhere, and a third reacts! This is the case when the location and target audience are chosen correctly.

For example, I know a couple - designers - who at one point both left work, with two children. They also read this LJ, maybe they will respond. They then accomplished an unimaginable feat, and quickly became established as freelancers. And they said that, among others, they were thinking hard - where, where, where are their potential clients? They wanted to design for small businesses. Possibly start-up businesses (that don’t have a design yet). So they started going to the office where small businesses are registered - there is a government-sponsored course for aspiring entrepreneurs. It's clear - who goes there? Who is now opening their own cafe or store for the first time? So they (each personally) offered them design, business cards, signs, and whatever else they might need. This, in my opinion, is a brilliant idea. Combined with courage, diplomacy, and some luck. But this strategy brought unexpectedly dramatic results.

So - all the actions are the same. The trick here is that you have found a place where potential clients are found in large numbers. And just think - where are yours? In reality or virtuality? Maybe there you can contact them with everything that you already do?

It also happens that we don’t do enough of something. We don’t study much, not only because we don’t have time (when there is interest and motivation, time will be found), but because doing it is sickening. I don’t like it, it’s unpleasant, it seems like it’s “not your thing,” plus failures and lack of self-confidence demotivate you. It helps to change your attitude towards all this. Try to develop a “sports interest” in yourself, try not to be upset by failures, somehow look for interesting and pleasant aspects of this for yourself.

In general, I suggest not to lose heart and continue to do the same thing. Just maybe take a closer look to see if there are places where the same investment will get more value. And look for some delights in this thankless work. To make work more fun. :-)

Of course, if dear readers have new ideas on this matter, I will read with great interest, I’m always interested too!